Trusted by leading lighting distributor firms
Ettore scans your inbox, finds requests (RFQs or order entry), and does the manual work your back office hates — finding the right item in the ERP, checking stock levels in another system.
Your inbox is chaos — requests sitting in different email inboxes (WhatsApp too), some unread, and customers following up.
Knowledge is scattered — living in the ERP, PDFs, spreadsheets, and your team's heads. Every new hire needs to be coached again.
Daily recurring work stays manual — the same workflow, done by hand, hundreds of times, when a machine would do it 10x faster and more consistently.
This shows up everywhere. Three places it costs you most:
Three manual hand-offs. Hundreds of times a week.
Wherever your team loses time — if it's repetitive and manual, it's on the table.
One of those requests, arriving for real. 08:14:02 — it lands. Watch what happens next.
He can do the work 24/7 — proactively. Reading messages, drafting quotes, and even sending them on autopilot if you want.
Rep "qty 16, urgente!!"Rep "Quote for 20 units?"Add our webchat and WhatsApp — every request lands in the same queue as your inbox.
Odoo, SAP, Dynamics — plus whatever's next.
You decide how much autonomy Ettore gets. He can just prepare the work, or run it automatically — Autopilot — for easy requests, like a direct match in your catalog.
A monthly investment that depends on the number of requests handled — not a flat license, not a seat count.
Works with B2B distribution firms only — lighting, food & wine, electrical. Every client makes it better for the next one.
Founded by operators who've scaled and exited multiple companies globally (Rocket Internet, Gaia Design, Revelo).
The first workflow is typically live in 4–6 weeks from kickoff. You start paying the subscription only once it runs in production.
Odoo is live today. SAP and NetSuite connectors are on the roadmap, built once per company — every workflow you add reuses it. A different ERP is usually one connector away.
Only where you want it to. For each workflow, you choose: let AI act automatically, or require a human sign-off before anything moves.
Handled to GDPR standard, with every AI action traced and logged. If you prefer, the system runs on your own servers.
That's the point of the platform: workflows are modules, configured to your rules, and custom ones are built fast on the same connector.
Inputs arrive in any language: quotes, orders and emails are parsed regardless. Your team keeps working in yours.