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HERO
AI back office for B2B distribution
Already drafted
by the time you open it.

Ettore turns RFQs and orders into ready-to-send drafts before your team even sees them — and the same engine runs the rest of your back office too.

Book a demo
See how it works ↓
00:00:03RFQ RECEIVED
00:00:04LINE ITEMS EXTRACTED
00:00:05SKU MATCHED
00:00:06PRICING APPLIED
00:00:07DRAFT READY
● WAITING FOR [REP]
TRUST BAR
Trusted by
Aronlight Platform
Lighting distributor — +3,000 RFQs/month live on Ettore
MAGG In discussion
Lighting/LED distributor & manufacturer
Marcolin Bootcamp
Eyewear manufacturer — AI Literacy & Cowork tracks
Napolillo Bootcamp
Industrial laundry group — AI Builder track
01 — PROBLEM
The problem

Your best people, doing your slowest work

The inbox is chaos — real requests buried in noise, split across email and WhatsApp, spread over multiple inboxes.

Knowledge is scattered — living in the ERP, PDFs, spreadsheets, and your team's heads. Nowhere a machine (or a new hire) could use it.

Recurring work stays manual — the same workflow, done by hand, hundreds of times, when a machine would do it 10x faster and more consistently.

This shows up everywhere. Three places it costs you most:

1. Inbox
WhatsApp
qty 16, urgente!!
foto anexa 📎
⇢someone
reads &
looks up
2. Scattered knowledge
PDF
Excel
"ask Maria, she knows the pricing on this one"
⇢someone
retypes
by hand
3. Your ERP
ERP entry

Three manual hand-offs. Hundreds of times a week.

Quoting

Generating quotes

Today: every line checked by hand against the catalog.
Order Entry

Entering orders

⟳
Today: typed once by the customer, again by your rep.
More Commercial Workflows

And everything around them

Invoicing Exceptions SKU matching Follow-ups
Today: same manual pattern, different form, every time.

Wherever your team loses time — if it's repetitive and manual, it's on the table.

02 — HOW IT WORKS
02 — How it works

24 seconds, start to finish.

The same email from §01. 08:14:02 — it lands. Watch what happens next.

:02Received
:04Classified
:06Recorded
:11Extracted
:18Matched
:26Draft ready
08:17:40 Waiting for [rep]
Without it: that same email sits behind dozens of others in a shared inbox. A rep gets to it 1–2 days later. Then 30–60 minutes of manual lookup, pricing checks, and formatting — before a quote even goes out.
See it in action

One request. Three moments.

1The queue
+
Every request, filtered out of the noise — Requests / Other / All tabs, confidence and review-status chips per row, real inbox volume at a glance.
2The review
+
Every line gets one of 4 statuses — Ready, Check match, No match, More details needed. Unrecognized never defaults to Ready. This one's real — sanitized from an actual screenshot.
3Priced & ready
+
Each line priced against this exact customer's pricelist — quantity, list price, their negotiated discount, done. Add a line, remove one, or send it.

Mailbox Connection

Connect a mailbox for automatic RFQ ingestion.
✓consultas@demo-supplier.exampleOUTLOOKPolling OK
✓orders@demo-supplier.exampleOUTLOOKPolling OK
✓ordini@demo-supplier.exampleOUTLOOKPolling OK
✓pedidos@demo-supplier.exampleOUTLOOKPolling OK
✓sales@demo-supplier.exampleGMAILPolling OK

Email Inbox

✉ orders@demo-supplier.example + New Request
Requests Other All
Search subject, sender... All mailboxes ▾ All ▾ All types ▾ 2,350 emails
Subject / SenderCustomerAssignedMailboxDate
RE: Return request
Order statusOpenLow confidenceNeeds review
✉ Outlook · [Rep] | Demo Corp — Reply c...
—
[Rep name]
orders@demo...
09/03
Purchase order 1-004821.pdf
OrderOpen
✉ Outlook · [Buyer name]
DEMO CORP HQ
[Rep name]
orders@demo...
09/03
New product catalog — Q3 update
Supplier offerOpenLow confidenceNeeds review
✉ Outlook · [Sender]
—
—
general@demo...
09/03
Shipping label packs — bulk inquiry
Supplier offerOpenLow confidenceNeeds review
✉ Outlook · [Sender]
—
—
general@demo...
09/03
← Back DEMO CORP: Purchase Order 000001 ✉ Outlook · orders@demo-supplier.example Generate Quote
SubjectDEMO CORP: Purchase Order 000001
FromJ. BUYER <buyer@democorp.example>
Date02 Sept 2026, 17:30
Assigned[Rep name] ▾
Attached📎 000001.pdf (85.6 KB)
● matching customer record...
🏢 Known customer · Exact match
DEMO CORP HEADQUARTERS
contact@democorp.example · Demo City · +00 000 000 000 · Open in ERP
Body "Dear supplier, please find attached our purchase order. Kindly confirm delivery time. Regards, [PLACEHOLDER]"
Extracted items 3 found 3/3 selected
MODULAR LINEAR FIXTURE 120cm 40W 3CCT · SKU-00112
FROM PO · 000001.pdf
Ready
qty 16 un
No stock
SKU-00112 ✓ MATCH 40W Linear Modular 120cm 3000K/4000K €26.00
📦 1 in stock — 55 incoming, ETA [date] · See in-stock alternatives
SUSPENSION KIT FOR LINEAR FIXTURE · SKU-00081
FROM PO · 000001.pdf
Ready
qty 16 un
SKU-00081 ✓ MATCH Suspension Kit Modular Linear (IP20) €1.25
POWER CABLE 2M FOR LINEAR FIXTURE · SKU-00082
FROM PO · 000001.pdf
Ready
qty 1 un
SKU-00082 ✓ MATCH Connect Cable 2M – Black (IP20) €4.16
Order from
[Buyer name]
🏢 Customer
DEMO CORP HEADQUARTERS ↗ Open in ERP
Region Pricelist 60% + Net (Jan 2026)
Demo City, Country · +00 000 000 000
14 past orders
📎 PO-000001.pdf (332.9 KB)   ·   ✉ Original email

Quote Lines

3 items
SKUProductQtyList PriceDisc. 1Disc. 2Unit PriceTotal
SKU-00112
18W LED Tube 1...
18W T8 LED, 1...
 75€5.9360%0%€2.37€177.75
SKU-00081
360° Emergency...
ST41 360° EM...
 7€10.6860%0%€4.27€29.89
SKU-00082
10W Projector...
10W PROJEC...
 6€20.3460%0%€8.14€48.84
🔍 Add a product — type to search...
03 — YOU STAY IN CONTROL

Waiting for [rep] doesn't mean waiting long. Most of the draft never needed a person at all — it only stops for the parts that do.

Autopilot
Copilot
Human
Autopilot
SKU-00081
Suspension Kit — Modular Linear
100% match · Ready
Clean match against catalog + this customer's pricelist. Sent as-is, no click needed.
Copilot
SKU-00112
18W LED Tube — 1.2m
94% match · Check match
Good match, not certain enough to auto-send. Rep glances, confirms with one click.
Human
SKU-00112
Modular Linear Fixture — No stock
Needs review
Discontinued / no match / low confidence. Routed to a person, no auto-guess.
04 — RESULTS
The impact

What actually changes

Three numbers, all sourced from the real product and one live client — nothing modeled or estimated.
<5 min
Quote turnaround
Machine work finishes in 24 seconds. The only real time spent is one rep's review.
Manual quoting takes 30–60 minutes per RFQ.
3,000+
RFQs handled monthly
Live today for a multi-brand lighting distributor — 4,300 SKUs, 80+ customer pricelists.
90% of requests arrive by email, parsed automatically.
0
Auto-sent without a clean match
Unrecognized or uncertain lines never default to "Ready" — they route to a person, always.
An architectural rule, not a setting a rep can turn off.
05 — INDUSTRY BREADTH
Industry breadth

Built for B2B distribution. Proven in lighting.

Deep Expertise
Lighting & Electrical
Live today — Aronlight processes 4,300+ SKUs across 80+ customer pricelists
HVAC / Electrical / Plumbing
The category is heating up — three well-funded companies are building for exactly this space
Food & Beverage Distribution
Same shape of problem, different aisle
Or, if this is you:
A few people in back-office, processing hundreds of RFQs or orders a month. Doesn't matter what you sell.
06 — WHY WORK WITH US
Why work with us

Built for operators, not projects.

15+ yrs
Industrial only
Priced on volume, not seats
07 — PLATFORM INTEGRATIONS
Platform integrations

Works with the systems you already run.

Odoo
SAP Business One
Microsoft Dynamics
Outlook
Gmail
NetSuite
Epicor
Infor
Sage
Salesforce
HubSpot
QuickBooks
Acumatica
+ Request an integration
08 — FAQ
How fast can we go live? ⌄
Does it work with our ERP? ⌄
Can the AI act on its own? ⌄
What about our data? ⌄
FINAL CTA BAND
One line, one CTA, before the footer.
Book a demo